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</html><thumbnail_url>https://www.vendavo.com/wp-content/uploads/2023/11/Blog-thumbnail_Gain-More800&#xD7;418-px.png</thumbnail_url><thumbnail_width>800</thumbnail_width><thumbnail_height>418</thumbnail_height><description>High market volatility makes it difficult to predict future sales trends, and that complicates the forecasting process. This can lead to either stock shortages or surpluses, both of which can be costly for manufacturers and distributors. In this article, Patrick Dougherty, Product Marketing Manager at Vendavo, explores how to optimize sales strategies in the face of market volatility, and how AI-powered cross-sell recommendations can build a foundation for sales excellence.</description></oembed>
