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https://www.vendavo.com/wp-content/uploads/2023/10/Copy-of-Fireside-chat-Template-2.png1280720In a Fireside Chat at Vendavo’s Growth + Profitability Summit 2023 in Chicago, Morgan Short, Director of Content & Web Strategy at Vendavo, spoke with Reid Garrett, Vice President of Merchandising at TruckPro, about the process of pricing transformations, the risk of silos and how to avoid them, and why it's important to make sure you have executive sponsorship and the right people in the room when undertaking company-wide changes.